The behavioral data used for matchmaking can be viewed at the ‘Dating Insights’ page.
The platform has a unique matchmaking feature called ‘SmartPick’. ‘SmartPick’ together with ‘Dating Insights’ works wonders for members of the platform. Instead of asking members to complete a personality test or fill a questionnaire upfront during the sign up process, Zoosk uses behavioral matching technology to help the system know each member when they are using the website.
Zoosk Dating App Review
Zoosk is available both as a desktop website and mobile app. You can freely download the mobile app from Google Play Store and Apple App Store. With the exception of the Dating Insights feature, the app has similar features or functions available on the website. Dating Insights contains a lot of data, making it impossible to fit in the mobile app screen.
Compared to the website, the app has a seamless user experience. The search and contact icons at the bottom of the screen make it easy for the members to easily connect with other members. The ads on the app may however distract you when using the platform. You can avoid these ads by upgrading your account.
This Is How Zoosk Works
The behavioral technology is applied by SmartPick to match you up with a potentially compatible partner. The behavioral data used for matchmaking can be viewed at the ‘Dating Insights’ page. The system takes into account the people that you are liking on the platform, as well as the people you are messaging and winking at.
Zoosk also asks you a few questions to help in matchmaking, in addition to the behavioral data it collects. The match questions asked include: “Would you like to restrict your matches to only certain religions” and “Would you date someone who has a child?”
The paid subscriptions give you more options in terms of making real connections with other members on the platform. For example, only paid members can send messages and see people who have viewed their profiles.
The Registration Process
The sign up process for Zoosk is quick and easy, you will be done within three minutes. You will be required to fill a personal information form indicating your birthday, gender and gender preference, zip code, and email address. If you try using a VPN, it will be detected by Zoosk. You therefore have to use any zip code from your country of residence.
Zoosk will send you an activation link once you submit your details. Clicking on the link sent to your email means you are now a member of the platform. However, your account is not validated yet. To validate it, you will be required to provide a number and subsequently entering the code sent to the number you provided.
A validated account lifts the limits imposed on accounts that are not validated. You also have the option of increasing the credibility of your profile by connecting your Twitter and Facebook accounts to your Zoosk dating profile. The dating service also provides an option to sign up through Google or Facebook, which is much faster.
Membership on The Platform
Zoosk has over 40 million members, and most of them are between 25 and 34 years. A majority of the members are from the United States. A good number of members on the platform use it to look for long-term relationships. The high volume of members makes it possible for people to find their match.
Estimates indicate that the dating site’s membership is composed of 52 percent female and 48 percent male. The average age of female members is 24 and that of people identifying as male is 27 years. The good balance of gender makes Zoosk a good platform for both genders looking for love. Members are also drawn from diverse backgrounds, ethnicities, religions, regions, and orientations. The website supports 25 languages.
|➕ Zoosk has a massive user base that includes people from all demographics||➖ Users cannot search by keyword or interest|
|➕ Available in more than 80 countries||➖ There is a one-time activation fee|
|➕ Translated in 25 languages|
|➕ Live support available through email and phone|
|➕ Intuitive layout|
The profile making process on Zoosk is easy and straightforward. It is even easier if you sign up through your Facebook or Google account. Sign up to either your Facebook or Google account and the system will prompt you to answer some basic questions about your gender, birthday, gender preference, and zip code.
Zoosk then asks you if you have children, your level of education, ethnicity, height, and religion. You will also be asked if you are a smoker or non-smoker. Your profile picture will then be uploaded from your Facebook or Google account. You can further refine your photo with a short bio, uploading more photos, and writing details about your ideal date and perfect match.
The profiles quality makes it possible to easily know about a member’s interests or personality. Any member can freely view another member’s list of interests.
“I have used Zoosk to connect with people when travelling to different cities and countries. I don’t have to go to a club to meet girls when in a new city. All I have to do is log in to the app and start searching for girls nearby.” – Cory Infante
“I like the simple design and layout of Zoosk both on the website and app version. It is actually not too demanding to use the platform, with easy-to-locate icons on the app that makes it easy to find what you are looking for.” – Hulda R Lee
Prices and Payments
You can sign up for free and use Zoosk for free through its free basic account. You can upgrade through different packages to access a few privileges – nothing much.
You can upgrade for one month at $29.95 per month, 3 months at $19.98 per month, and 6 months for $12.49 per month. Paid Zoosk plans make it possible to send messages, use SmartPick, and see who is viewing your profile. You can also browse incognito when you are on the paid plan. The payment options include PayPal, debit card, and credit card.
The main matchmaking feature on Zoosk is Carousel. This feature presents to you members through a roulette. You can then send flirts to the suggested members or skip. Another key matchmaking feature on the platform is SmartPick, which uses behavioral data to give you match suggestions.
Zoosk also collects and assembles your data which you can view on the Data Insights page. The data gives you insights on your activity and your dating style, members that you like, and people that like you. These insights can help you determine the kind of people you are going to attract and your similarities with the members you are attracted to. Other special features on the dating platform include Boost, Super Send, and Connections.
Comparing Zoosk with Other Dating Sites
Compared to other websites, Zoosk’s layout is dull or boring. The website has a simple white and blue theme that is simple but uninteresting. Overall, Zoosk aesthetically falls behind compared to websites like OkCupid, eHarmony, and Match. The similarity with these other platforms is that eHarmony and Match also have a paid subscription model.
A comparison of Match, eHarmony, and Zoosk shows that of the three dating platforms, Zoosk is the one more inclined towards a younger demographic or millennials.